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Bradley J. Sugars


High Dress Standards and Uniforms

People base much of their decision on your appearance. If you look sleazy, customers will expect you to be a rip-off merchant. If you look professional, they will prefer to deal with you. Uniforms are ideal, as they add credibility and the feeling that the customer is dealing with a well-established, big organization. Name tags also work well, and allow the customers to feel they know you.

Hints and Tips:

1. Research colors and styles and ensure that your selection not only looks good but matches the image you're trying to project. For example, a funeral home uniform should look different from that of a vacation resort.

2. Try asking the customers what they would like to see you wear.

3- Also ask your team members. If they don't feel comfortable, they won't look comfortable.

Rating: 4/5

Try before You Buy

If you can do this safely, do it. It's the old puppy dog technique-try taking a puppy home then returning it two weeks later. Obviously, people won't have that kind of attachment to the product (unless you sell pets), but the product will become part of their lives. It will be twice as easy to say, Which credit card would you like to pay for that on?

Hints and Tips:

1. Make sure the prospective customer is genuinely interested in buying.

2. Ensure that they know exactly how the product works so they gain the maximum benefit from it over the trial period.

3- If you are out of demo products, offer to take their names and put them on a waiting list.

Rating: 4/5 104