Hints and Tips:

1. Do the costing carefully and ensure that you pass on the extra overhead to customers. People won't mind.

2. Tell the world: Mail order is a real selling point.

3- Throw something special into your mail order bag so when customers get their parcel, they also get a little surprise. And it doesn't have to be expensive to make an impact.

Rating: 4/5

Point-of-Sale Displays

What you do inside your shop is just as important as what you do outside. You have to advertise your products just as hard. Work on your displays, making them attractive, and if possible, interactive. Make tester bottles, or listening stations, or taste samples, always available. If people can experience the product without fear of being pressured, they will, and if they like it, they'll buy.

Hints and Tips:

1. Make them bright and colorful to attract attention.

2. Use selling words that convey the benefits.

3- If possible, have a sampler people can try.

Rating: 4/5

Use Payment Plans and Financing

This can get you over one of the biggest and most common hurdles: the price objection. If anyone says, Can't afford it, you can say But there is a way. Most customers love credit. It allows them to have things they can't really afford. Thankfully, most don't consider that it all catches up in the end.

Hints and Tips:

1. Wait till there's a price objection, then use your payment plan option. 100