3- Send it out before an appointment so there's already a sense of familiarity

Rating: 5/5

Reprint Press Articles

If you've had anything printed about you (well, anything positive, that is), photocopy it and hand it to potential customers. This shows that other people know about you, and that you have a degree oi celebrity. As weird as it may seem, people are attracted to this star power. It also builds credibility, because it seems as though someone objective is saying something nice about you.

Hints and Tips:

1. It gives instant credibility so use it as a sales tool.

2. Try and make color copies if possible.

3- Hang positive articles on your wall so all can see them. Rating: 5/5

Rewrite Your Quotes, Tenders, and Proposals into Action Plans

Instead of just writing a standard quote (you get X for $Y-take it or leave it), why not write the prospect a letter? Include the price near the top, and then explain everything that makes you different. There's more to their decision than price, so make your letter, or plan of action, reflect that. End with, I'll call in the next few days to discuss this further.

Hints and Tips:

1. Don't just focus on price. Also explain what makes you different.

2. Include a few testimonials.

3- Offer to discuss it further if there are any questions.

4. Keep selling your promise. It's the thing this client will want more than anything else. 102