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Instant Cashflow 5. Read Paul Dunn and Allan Pease's book, Write Language.


Rating: 5/5

Print Your Company's Vision Statement

Write out why you are in business, and your own personal standards. Include a summary of your ethics, and an outline of how you deal with customers. Then give it to every prospect-it will blow them away. Even better, get a calligrapher to do it up in nice writing, and print onto special paper.

Hints and Tips:

1. Have it professionally written up.

2. Be proud of it-give it out freely.

3- Spend some time on the words so each one is a winner. It should be very positive and inspiring.

Rating: 4/5

Use Prospect Questionnaires

Instead of going through the normal sale process, why not give prospects a questionnaire? Make it short, and wait with them while they fill it out, or better still, fill it out for them. Then, make your proposal fit their needs exactly. If they don't want to spend what you quote, suggest that you could do it for the price they want, but they may need to sacrifice a few things.

Hints and Tips:

1. Ask customers, What exactly do you want?

2. Compose a questionnaire with simple questions for them to complete.

3- Try to attach a value to everything they may want. This way they control the final price and they will know exactly what needs to be sacrificed if they want to stay under a certain figure.

Rating: 5/5

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